The year 2006 began to see an enormous growth in the popularity of online videos. Even Time Magazine chimed in by putting "You," their Person of the Year, inside a YouTube video player on their cover.
"You control the Information Age," Time says. And it's true. In an age when Information is nearly synonymous with Internet, we have the power to control its "traffic" by using tags, social bookmarking, syndication, trackbacks, digs, hyperlinks, and other forms of filtering and rechanneling.
But more than just controlling information, we create information. As so happens in the English language, "You" is also homophonous with the "U" in "UCC," a buzzword in Korea meaning "user-created content" (better known as "user-generated content" to the rest of the world).
What we call Web 2.0 or second-generation web would be a desolate place indeed, if it were not for the creative contributions of millions of users - people like you and me who make (and make up) the web with blogs and wikis, with photos and podcasts, and with videos. Using new technology and new tools at our disposal, it's easier than ever to collaborate with our peers, publish our thoughts, share our lives and broadcast our world.
The most prominent feature of the new web is undoubtedly video. It’s a medium not even mainstream media networks can ignore. It’s not just a novel alternative anymore. Because CNN dominates cable news, you would think they wouldn't bother putting up short videos in tiny little boxes on the web, but they do. The New York Times may well be the last print media that survives but they now have a reputable collection of web-only videos, even goofy, geeky ones.
Journalism itself is no longer reserved for big media corporations. We often see videos of police brutality that would not have seen the light of day had it not been for vacationers taking home videos nearby. Anyone with a camcorder or a webcam or even a cell phone with video capability can shoot video, upload to a free video-sharing site like YouTube, and instantly share what they see with the rest of the world. The technology and the power once available only to large broadcasting companies are now available to each and every one of us. We are our own TV stations. In fact, CNN's I-Report invites users to submit reports ("citizen journalism") and that's how they got their hands on the Virginia Tech cell phone video.
Of course, no one will mistake the Virginia Tech cell phone video as professional journalism - camera shake is bad, resolution worse. But it’s a rare, on-the-scene video footage and people watched in record-breaking numbers - over 11 million views in one day. People initially objected to the shooter's video manifestos being aired on TV (it was all the news there was for two weeks), saying the media is irresponsibly giving a killer an undeserved mass audience and possibly even encouraging future copycat killers. But then later, people privately searched for it online and saw it again and again, trying to figure out why it all had to happen.
And if that doesn’t show the massive influence of online video on our digital culture, we now see American presidential hopefuls joining the bandwagon by uploading candid, personal videos. If the 1960 Kennedy-Nixon debates marked a first in televised presidential debates, this year marks the beginning of online video campaigns. Here's Hillary Clinton on YouTube (May 16, 2007), trying her hand at humor by inviting viewers to pick her campaign song:
Rather than ramble on like I've been doing, maybe it's better to talk specifically about some of the more important or interesting video-related sites and services... in another post.
트랙백 주소 - http://english.kwandong.ac.kr/trackback/221